The Fashion Channel Pros & Cons

Overview At the completion of this assignment you will achieve the following module objective: 1 . Measure the profit impact of marketing segmentation strategies. Instructions You will be responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum, it will save you and your teammates some time, and attach the corresponding excel spreadsheet with the financial analysis.A word of advice: Read the case questions before reading the case. Focus only on the information you need to answer the questions. Do your assignment in Word and always save it and then copy it over, you never know when you will be the victim of technology failure. It would also be helpful if you read the grading rubric before submitting your work. You will know exactly what is expected from you. The Fashion Cannel 1 . What are the pros a nd cons of the three segmentation scenarios?Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Scenario 2: Fashions focus I Scenario 3: Fashion's + I Planners/Shoppers I Targeting Cheapest because of easy implementation and I Compared to the 2007 numbers this segmentation I Compared to the 2007 numbers this I there is no need to develop new programming. I produces $100 million more in terms of net Segmentation yields almost $115 million I ISticks with old marketing approach which had I income. I more in terms of net income. I caused TFH to grow so quickly in the past I This segmentation improved TV ratings from 1. 0% | This scenario improves TV ratings from I I land become popular in its early years. Tit 1. 2% 11. 0% to 1. 2 % and average CPM from $2. 00 | I I Keeps executives calm â€Å"why fix something I The average CPM would increase from $2. 00 to T it $2. 50 I that's not broken† new segmentation TFH could I | $3. 50 I With this I Hits the target market of valuable 18-34 |It would help compete against Lifetime because Differentiate its programming from Females in all clusters. The ages of I current and future competition by existing loyal viewers | 18-34. 150% of fashion's are between Ill not drive any I producing programs specific to this I audience. I because not much will change. I I Delivers $40 million more in terms of net I I income compared to 2007 base number. I Cons I Luke-warm approach by attempting to satisfy I Results in 0. 2% decrease in TV ratings. I Although this segmentation producesI liverymen- TFH will not satisfy anyone. I This scenario requires $1 5 million incremental Desirable numbers in terms of TV ratings I I I Risk losing viewers to more targeted I programming expense to cover new programming. Land CPM, this scenario requires a $20 | I programs like CNN and Lifetime. This cluster is also the small est of the four I million incremental programming expense toll I CPM is still $0. 20 lower than the current luster's which could lead to a decrease in I account for re-positioned programming. I I CPM.I viewers from the other clusters. I TFH would only be targeting about 50% of I TFH would still struggle to compete with I Because this scenario targets the smallest I us households. I Lifetime and CNN without changing the luster, TFH awareness by consumers would not I This could lead to a decrease in their I programming offered by the channel. I change, and their TV ratings might decrease I loyal viewers and might negatively affect I I level more. I their TV ratings. 2. Estimate the impact of each segmentation strategy on the company's revenue.You will have to estimate the financial of the company using the excel the following scenarios: 2007 Base: No segmentation; drop in ad unit pricing (average CPM). File. Consider Scenario 1: Multi segments, targeting 3 groups (excluding Basics); i ncrease in ratings, decrease in ad unit pricing (average CPM). Scenario 2: One segment, Fashions: drop in ratings, increase in ad unit pricing (average CPM). Scenario 3: Two segments, Fashions and Shopper/Planner; increase in ratings and increase in ad unit pricing (average CPM). Individual Case 2 Questions

How to Plan a Traditional Chinese Wedding

How to Plan a Traditional Chinese Wedding While Chinese weddings have become infused with Western wedding traditions, most Chinese weddings maintain some traditional cultural elements. Do you want to know how to plan a traditional Chinese wedding? From the engagement to the ceremony, heres what you should know. 1. Plan the Perfect Engagement As in Western culture, before a wedding, there must first be an engagement. In the past, most Chinese families relied on arranged marriages, but today, the majority of couples find their own match and marry for love. However, some elements of a traditional Chinese  wedding engagement remain intact. For example, the grooms family will typically send a betrothal gift to the brides family, which typically includes food and cakes. These gifts help seal the engagement. In addition to betrothal gifts, both the bride and grooms family will consult a fortune teller whose role is to help the family determine if the couple is compatible for marriage. The fortune teller will use various things such as names, birth dates, and time of birth to analyze compatibility. If all goes well, the couple will set a date for their marriage. 2. Choose the Right Dress For many Chinese women, picking the perfect wedding gown actually means picking three dresses. The typical traditional dress is called a qipao, which has been worn in China since the 17th century. Most women will wear one red qipao, a white Western-style gown, and a third ball gown throughout the night. The dresses are changed throughout the reception after courses are served. Some brides will even opt for a fourth dress, which they wear as they are saying their goodbyes as guests depart the wedding. 3. Invite Guests Traditional  Chinese wedding invitations are typically red and placed within a red envelope. Unlike the red envelopes used to give gifts of money, wedding invitation envelopes are typically wider and longer. The text is usually written in gold, which is a symbol of wealth in Chinese culture. Like in Western culture, the invitation features important information about the celebration. However, invitations are sometimes only mailed or hand presented several weeks or days before the wedding, as opposed to many months. The double happiness character, shuÄ ngxÇ Ã‚  (é›™åâ€"Å") is often written somewhere on the invitation. 4. Choose Decor Decorations at a typical Chinese wedding are usually provided by the reception venue. The Chinese character for happiness is often hung upside down as a symbol for the arrival of happiness. In addition to Chinese symbols, decor may include lights, candles, and flowers similar to those youd find at a typical Western wedding. Venues will often have a stage where the bridge and groom stands before the reception begins and while toasts are being made. Guests are not invited to the exchanging of vows, so the reception is the first time they see the couple.

How Long Is the SAT With Extended Time

How Long Is the SAT With Extended Time SAT / ACT Prep Online Guides and Tips Students with documented disabilities may be eligible to receive extended time on one or more sections of the SAT. The options for extended time vary by student and must be approved ahead of the testing date by College Board's Services for Students with Disabilities (SSD). If you're a student, parent, or educator interested in extra time accommodations on the SAT, read on to learn about the different options and how long each one makes the SAT. First, let's briefly review who qualifies for additional time. Who's Eligible for Extended Time on the SAT? In order to qualify for extended time on the SAT, students must have a documented disability that constitutes a "relevant functional limitation." In other words, their disability impacts their ability to take the SAT, and extended time may help them improve their performance. These disabilities include visual, physical, medical, and motor impairments and learning disorders. Generally, eligible students will have an established Individualized Education Plan (IEP) or 504 plan with their school. However, having a plan or accommodations for extra time at school doesn't necessarily guarantee them extra time on the SAT. A qualified school coordinator must make an official request to College Board and provide all the necessary documentation. Since approval takes about seven weeks, she should start this process early. When making the request, the coordinator will indicate whether the student needs extended time for reading, mathematical calculation, written expression, or listening/speaking (for SAT Subject Tests). If the coordinator specifies extended time on reading, then the student will typically get extended time on all SAT sections, as they all require reading of some form. Apart from differences in time per section, what other options does College Board offer for extended time on the SAT? What Are the Options for Extended Time on the SAT? There are three options for extended time on the SAT: time and a half, double time, and 150% additional time. The amount of time students get varies depending on whether they take the SAT without the optional essay or the SAT with the essay section.Below, you can see the amount of time students get with each extended time option. Time and a Half The most commonoption for extended timeon the SAT lengthens it by 50%. Time and a half makes the SAT without the optional essay a total of 4 hours and 30 minutesand the SAT with the essay a total of 5 hours and 45 minutes.Students with time and a half take the SAT at the usual time and place, on a Saturday morning at their testing center of choice. Double Time The second option is double time, or 100% additional time, for a total of 6 hourson the SAT without essay or 7 hours and 40 minutes for the SAT with essay. Students with double time typically take the SAT over the course of two days at their school. 150% Additional Time Finally, in rare cases students may be granted 150% additional time and get 7 hours and 30 minutes on the SAT without essay and 9 hours and 35 minutes on the SAT with essay. Like students with double time, students with 150% additional time typicallytake the SAT over the course of two days at their school, rather than take it at the official testing center. They would sit with a school coordinator, generally one on one, unless there were another student or two with similar accommodations. While the above mentioned times technically describe the length of the test, the actual experience is longer due to breaks and time for instructions. Considering these factors, how long will the SAT with accommodations actually take? Ready with your planner? How Long Is the SAT With Extended Time? The times above describe how much time a student has to complete the Reading, Writing, and Math sections, but they don't include breaks, instructions, or other logistics of the test-taking experience, like passing out and collecting the test booklets. Students with extended time must stay for the entire designated time, even if they finish early. They also can't flip between sections or self-pace, but instead must stay on each individual section until time has been called. Without accommodations, the SAT is 3 hours with the essayor 3 hours and 50 minutes with the essay. Without the essay, students get two breaks totaling about 10 minutes. With the essay, students get three breaks for a total break time of about 15 minutes. Extended time doesn't include extended or extra breaks unless a specific request has been made and approved. For most students with extended time, therefore, you can just add 10 or 15 minutes of break timeand 30 to 60 minutes for administrative tasks to get a sense of how long the SAT will be. In the charts below for the SAT without essay and SAT with essay, I added 30 minutes for check in, instruction, filling out personal information on the tests, and finishing up. In a testing room with a lot of students, it may take a bit longer. For students testing individually or in small groups, check in may take a little less time. Here are my estimates for each extended time option to answer the question, how long is the SAT with breaks? SAT Without Essay Extended time option Total testing time With breaks Total time No extended time 3 hours 3 hours, 10 minutes ~3 hours, 40 minutes 50% additional time 4 hours, 30 minutes 4 hours, 40 minutes ~5 hours, 10 minutes 100% additional time 6 hours 6 hours, 10 minutes ~6 hours, 40 minutes 150% additional time 7 hours, 30 minutes 7 hours, 40 minutes ~8 hours, 10 minutes SAT With Essay Extended time option Total testing time With breaks Total time No extended time 3 hours, 50min 4 hours, 5 minutes ~4 hours, 35 minutes 50% additional time 5 hours, 45 minutes 6 hours ~6 hours, 30 minutes 100% additional time 7 hours, 40 minutes 7 hours, 55 minutes ~8 hours, 25 minutes 150% additional time 9 hours, 35 minutes 9 hours, 50 minutes ~10 hours, 20 minutes Taking the SAT takes a lot of time, energy, and focus. Students definitely don't want to add to their stress by showing up late, and when finished they're probably eager to head home. So what's a safe time for pick up and drop off for students taking the SAT with extended time? Safe Times for Drop Off and Pick Up As mentioned above, students with 50% additional time will take the SAT on Saturday morning at their preferred testing center. They should plan to arrive by 7:45. The SAT is administered between 8:30 and 9:00. Students with time and a half will be finished and ready to be picked up around 1:40 PM or 3:00 PM, depending on whether or not they're taking the essay section. Students with more time will take the test over the course of two days at their school under the supervision of a designated administrator. Their timing will vary. Usually students who start at 8:30 AM test until around noonand then resume the next day. These accommodations are meant to improve the test-taking experience for students and meet their needs. Since the SAT is time intensive, students, parents, and coordinators should make sure to know the ins and outs of the process and options for extended time. Below are the key points to remember. Key Points It takes about seven weeks for College Board to approve SAT accommodations, so gather your documentation and make your requests early. The most common option for extended time is 50% additional time, though some students will get more or only qualify for extra time on certain sections. Students decide whether or not to take the essay section when they register. Students with time and a half will spend from around7:45 AM to 1:40 or 3:00PM at their testing center (depending on if they take the essay or not). Extended time does not automatically include extended or extra breaks, so you need to make these requests separately. Students must stay for their entire designated testing time, so even if they finish early, the above schedule will still apply. Extended time can be a huge help for students with functional limitations, like reading comprehension or attention issues. Make your requests specific and supported by in-depth documentation, and leave extra time in case you need to appeal College Board's decision. Since the SAT is such an important test, you want to make sure you or your student is getting the accommodations she needs to see her best results. What's Next? Apart from extended time, what other accommodations are available to students taking the SAT? Read our full guide on SAT accommodations and how to get them here. Now that you know how long the entire SAT will take, what about each individual section? Answer any questions you have about exactly how long the SAT is here. Want to score a super high SAT score?Get all the tips and expert advice you need inour guide to getting a perfect SAT score. Disappointed with your scores? Want to improve your SAT score by 160points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Have friends who also need help with test prep? Share this article! Tweet Rebecca Safier About the Author Rebecca graduated with her Master's in Adolescent Counseling from the Harvard Graduate School of Education. She has years of teaching and college counseling experience and is passionate about helping students achieve their goals and improve their well-being. She graduated magna cum laude from Tufts University and scored in the 99th percentile on the SAT. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. No spam ever. hbspt.forms.create({ portalId: '360031', formId: '2167ba30-e68e-4777-b88d-8bf3c84579af', formInstanceId: '2', submitButtonClass: 'btn-red-light btn', target: '#hubspot-container2', redirectUrl: 'http://ww2.prepscholar.com/blog-subscribe-thank-you', css: '.post-bottom .hs-form.stacked label {display:none;} .post-bottom .hs-form.stacked .field div.input {padding-top: 55px; padding-left: 300px;} .post-bottom .hs-input {width: 220px} .post-bottom .btn-primary, .hs-button.primary {margin-top:0px; padding-left:350px} .post-bottom .hs-form-field {margin-bottom:5px}' }); $(function(){ $(".exclusive-tip-form #hubspot-container2 label").hide(); }); function replace_tag(a, b){ $(a).each(function(index) { var thisTD = this; var newElement = $(""); $.each(this.attributes, function(index) { $(newElement).attr(thisTD.attributes[index].name, thisTD.attributes[index].value); }); $(this).after(newElement).remove(); }); } $(function(){ replace_tag($(".posts-by-topic h3"), "h2"); }) Ask a Question BelowHave any questions about this article or other topics? Ask below and we'll reply! Search the Blog Search jQuery(function(){ var $ = jQuery; var url = 'http://google.com/search?q=site:' + location.protocol + '//' + location.hostname + ' '; var $searchModule = $('.hs-search-module.8cceb8c9-75e8-45fd-bf0f-e61641b67741'); var $input = $searchModule.find('input'); var $button = $searchModule.find('.hs-button.primary'); if (false) { $input.val(decodeURIComponent(location.pathname.split('/').join(' ').split('.').join(' ').split('-').join(' ').split('_').join(''))); } $button.click(function(){ var newUrl = url + $input.val(); var win = window.open(newUrl, '_blank'); if (win) { //Browser has allowed it to be opened win.focus(); } else { //Browser has blocked it location.href = newUrl; } }); $input.keypress(function(e){ if (e.keyCode !== 13) return; e.preventDefault(); $button.click(); }); }); Improve With Our Famous Guides SATPrep ACTPrep For All Students The 5 Strategies You Must Be Using to Improve 160+ SAT Points How to Get a Perfect 1600, by a Perfect Scorer Series: How to Get 800 on Each SAT Section: Score 800 on SAT Math Score 800 on SAT Reading Score 800 on SAT Writing Series: How to Get to 600 on Each SAT Section: Score 600 on SAT Math Score 600 on SAT Reading Score 600 on SAT Writing Free Complete Official SAT Practice Tests What SAT Target Score Should You Be Aiming For? 15 Strategies to Improve Your SAT Essay The 5 Strategies You Must Be Using to Improve 4+ ACT Points How to Get a Perfect 36 ACT, by a Perfect Scorer Series: How to Get 36 on Each ACT Section: 36 on ACT English 36 on ACT Math 36 on ACT Reading 36 on ACT Science Series: How to Get to 24 on Each ACT Section: 24 on ACT English 24 on ACT Math 24 on ACT Reading 24 on ACT Science What ACT target score should you be aiming for? ACT Vocabulary You Must Know ACT Writing: 15 Tips to Raise Your Essay Score How to Get Into Harvard and the Ivy League How to Get a Perfect 4.0 GPA How to Write an Amazing College Essay What Exactly Are Colleges Looking For? Is the ACT easier than the SAT? A Comprehensive Guide Should you retake your SAT or ACT? When should you take the SAT or ACT? Michael improved by 370 POINTS! Find Out How Stay Informed Get the latest articles and test prep tips! Looking for Graduate School Test Prep? Check out our top-rated graduate blogs here: GRE Online Prep Blog GMAT Online Prep Blog TOEFL Online Prep Blog

How to Self-Publish a Graphic Novel

How to Self-Publish a Graphic Novel How to Self-Publish a Graphic Novel Crowdfunding the graphic novel on KickstarterKickstarter is a fantastic platform but it's an incredible amount of work. Aside from the lengthy setup, I spent 50 days busting my backside to reach my funding limit, broadcasting tweets, securing guest blogs, sending emails and generally pestering people to help me raise the money. If I could convey any advice on crowdfunding it's not to underestimate the effort it takes to reach your goal.With the help of 166 backers, I was lucky enough to raise  £5,617 for The Written Graphic Novel. As you can imagine I was incredibly pleased, even though the real work was now to begin.The first step was to get the artwork done. This was down to Mike Shipley, my fantastic artist. With the help of a dozen mood-boards, we spent several months plotting out how the artwork could sit alongside the story. After storyboarding each page, all 130 of them, Mike got stuck in.A year and five months after we launched the project, we hit the preparation stage. Eve n though I'm an expert in self-publishing and tour the UK teaching fellow authors how to self-publish books, publishing a graphic novel was new territory for me. As I do all the typesetting for my print books, there was a steep learning curve, consisting of ink densities, DPIs, CMYK versus RGB, PDF compression, and all the other aspects that come with moving from black and white print-ready files to full-color printing. However, it was a rewarding process. It taught me a lot, and I was especially glad for the experience as I was able to pass the knowledge onto the authors that I help self-publish.Formatting and self-publishingNow publishing the print version, even though it took a bit of back and forth with  Ingram Spark, a very helpful and major print-on-demand company, was relatively straight forward. It took a few months to process but by December the paperback was out across the globe in a range of stores. It was now time to turn my attention to creating the eBook version â₠¬â€œ the more technical of the two.With eBook formatting, there are a few more aspects to consider compared to typesetting. There are two major eBook formats, multiple types of eReaders, screen sizes and even orientations to bear in mind. I always recommend working with a professional when it comes to the technical job of formatting. The reading experience is very important indeed, and you want to get it spot on for your esteemed readers. That's why I took my own advice and turned to Reedsy to find myself the perfect technical formatter for the job.You can find The Written Graphic Novel and the rest of Ben Galley’s fantasy books at www.bengalley.com, His is self-publishing advice service can be found at www.shelfhelp.info.  Ben can be found being loquacious and attempting to be witty on Twitter (@BenGalley) or Facebook (/BenGalleyAuthor).Have you ever thought about  adapting your novel into a graphic novel? If no, what's stopping you? Let us know your thoughts, or any que stions for Ben, in the comments below!

The Inside Truth of Avis Europe PLC(UK) planned failed(this may vary) Essay

The Inside Truth of Avis Europe PLC(UK) planned failed(this may vary) - Essay Example Avis Europe had planned to implement this same system for their enterprise but the implementation of the project was cancelled after a $54.5 million investment. The lack of planning and inability to indentify requirements led to the failure of the ERP system even before it was officially implemented. By remaining focused on the objectives and careful planning the failure at avis Europe could have been avoided. The information technology industry has seen rapid growth over a period of time. Organizations are continuously looking for excellent quality software to enhance their productivity and profits. Despite the millions of dollars invested in implementing various information systems, organizations still encounter serious problems and failures during as well as following the implementation. Management Information System (MIS) failures occur all around the world in all kinds of organizations ranging from retailers to government organizations. There is a list of such failures which occurred in history and cost organizations millions of dollars in losses. some of the most notable IT failures in history include Hudson Bay Co. (Canada) which faced inventory problems which led to losses of over $33.3 million; Hewlett-Packard Co. (UK) which suffered $160 million loss as a result of a faulty ERP system; McDonald’s Corp. spent $170 million on information system purchase but later cancelled the project, Hershey’s faced an ERP failure which cost the company heavily, and the list goes on. Another such company to face information technology implementation failure for the Enterprise Resource Planning system is Avis Europe. This project aims to analyses the need for the implementation of the Enterprise Resource Planning system at Avis Europe and to study the problems faced by the company in the implementation which eventually

The Lisbon Treaty and the Development of the European Union Essay

The Lisbon Treaty and the Development of the European Union - Essay Example As the discussion highlights the principal objective of the Lisbon Treaty is to make the EU a single legal entity. The other objectives of the Treaty are aimed at the protection of the environment and enhancing security to the energy sector. Under the principles laid down by the Lisbon Treaty, the Member States can leave the EU voluntarily. The Lisbon Treaty suggests an amendment procedure to the EU Treaties of the future; without having to convene a meeting of the Member States for that specific purpose. Moreover, it brings about new changes to the EU system. At the proposal stage itself, there was intense debate between the drafters of the Treaty. It makes the fundamental rights charter of the year 2000 legally binding. The Member States treated this charter as a political declaration in order to formulate the rights of EU citizens and to pronounce them with greater emphasis. The Lisbon Treaty renders this charter binding on all the Member States; and this charter consists of 54 ci vil, political, economic and social rights. All these rights are applicable to the citizens of Europe. In addition, residents in the EU are provided with the right to life, the right to marry, the right to strike and the right to conduct business within the EU.

HRM And SHRM Essay Example | Topics and Well Written Essays - 750 words

HRM And SHRM - Essay Example Virgin very early realized that simple management of employees is not good enough to achieve greater success in the global market. It took the idea that investment in human element with respect to all aspects of the organization is essential for the success of the company. It integrated management of human resources into organizational strategy and has reaped tangible benefits as a result of this. Virgin took the HRM approach of designing systems, policies, and procedures to manage employees and integrated it with SHRM approach wherein human resources were seen as the key asset, extensive interest was shown and investment was made in order to meet key objectives. The approach of the group towards SHRM can be best understood by their group motto: "Our people come first†. Virgin has adopted various initiatives to ensure that their employees are managed effectively. Safe working environments are created, training is undertaken to ensure that employees are updated with the skills n eeded to handle their work, employment contracts for all staffs, and many more HRM initiatives have employed. There are other HRM systems in place such as bonuses, stock options, profit sharing, etc. Along with this Virgin have come up with numerous SHRM strategies such as recruitment criteria were in the company looks for values and character among the prospective employees that can uphold the company's brand value. Only those are selected who possess values that fit with the company's brand culture (Verma, 2006).